THE WHAT? Nivea India has appointed Geetika Mehtal as its new managing director.

THE DETAILS  Geetika Mehta has over two decades of experience in the FMCG sector. Prior to this, she was the managing director of Hershey India for 2.5 years and worked at Hindustan Unilever Limited (HUL) for nearly two decades.

THE WHY? Mehta’s appointment aims to drive innovation, enhance customer experiences, and solidify Nivea’s position in the Indian skincare market.