THE WHAT?  Coty is expanding its operations in the Indian market, focusing on its Prestige and Consumer Beauty segments. This expansion includes establishing a new team and office in India and partnering with House of Beauty for distribution and marketing.

THE DETAILS To lead this expansion, Coty has appointed Rizwan Mulla, who brings over 25 years of experience in business development and marketing, as its business development director in India. The company currently retails several premium and consumer brands in India and reported a 65% growth in the 2023 financial year. Part of its expansion strategy involves launching Kylie Cosmetics in India in collaboration with House of Beauty.

THE WHY? Coty’s decision to expand in India is influenced by the region’s growing market for prestige beauty products. The company’s partnership with House of Beauty will utilise their expertise in promoting and distributing premium beauty brands in South Asia. This move is part of Coty’s broader strategy to enhance its market share and meet India’s increasing demand for quality beauty products.