THE WHAT? Unilever Plc is in advanced discussions to sell its Elida Beauty division, which includes a range of non-core beauty and personal care brands, to Yellow Wood Partners, a private equity firm.

THE DETAILS Elida Beauty’s portfolio comprises brands like Q-Tips, Impulse, Caress, and TIGI, generating approximately $760 million in revenue in 2022. Yellow Wood Partners, which specialises in consumer sector investments, is finalising the deal’s details, potentially valuing it at less than $1 billion. However, the agreement has yet to be confirmed and could still fall through. Neither Unilever nor Yellow Wood have made official comments on the transaction.

THE WHAT? Unilever’s move to sell Elida Beauty is part of a broader strategy to focus on its most profitable and core brands, especially in light of the recent financial challenges in the consumer goods sector, including rising costs. The company’s new CEO, Hein Schumacher, has prioritised streamlining Unilever’s brand portfolio, concentrating on top-performing brands. This potential sale follows a similar pattern of divesting non-core brands, as seen with Unilever’s earlier sale of Suave to Yellow Wood.