THE WHAT?  Estée Lauder has introduced its new Skin Longevity platform, focusing on age reversal and skincare science. The company has developed a new product using advanced technology in this field. They have also established a group of experts in various fields related to longevity and partnered with the Stanford Center on Longevity to expand their research and public education efforts.

THE DETAILS The company’s research over the past 15 years has led to the development of a new product, Re-Nutriv Ultimate Diamond Transformative Brilliance Soft Crème, which is set to launch in January 2024. This product, featuring SIRTIVITY-LP™ technology, is claimed to visibly reverse signs of ageing in 14 days. Estée Lauder’s support for the Stanford Center on Longevity includes funding for research on the connections between appearance, ageing, and vitality.

THE WHAT? Estée Lauder’s new initiatives appear to be a response to increasing consumer interest in anti-ageing and skin care technology. Their partnership with Stanford and the formation of the Longevity Collective are part of their efforts to expand their research base and influence in the field of skincare and ageing. This move aligns with the company’s long-term focus on innovative skincare solutions.