THE WHAT? Shiseido has opened a generative art exhibition at Miami’s Art Basel fair. The J-beauty brand is displaying 1.872 works produced by autonomous systems to commemorate its founding year.

THE DETAILS Future Reflections, as the exhibition has been dubbed, is linked to the brand’s Future Solution LX range, according to a report published by Glossy. Visitors can collect the artworks free of charge and meet the artists at the show.

THE WHY? Alessio Rossi, EVP of US Marketing at Shiseido, told Glossy, “Shiseido has a profound connection with art. We own a museum in Tokyo and we are always supporting multiple emerging talents in that space. So this idea of merging art, science, craft, shapes and technology has always been at the heart of Shiseido.”