THE WHAT? YSL Beaute has teamed up with Women’s Aid in a bid to raise awareness of gender-based violence in the UK. The L’Oreal-owned beauty brand’s Abuse Is Not Love campaign aims to educate 2 million people worldwide on the signs of abuse by 2030.

THE DETAILS According to a report published by WWD, the pair have embarked on 16 days of activism in the UK, starting with a series of training sessions to raise awareness and educate on how to prevent domestic and sexual violence, held in the House of Commons.

THE WHY? The campaign was originally unveiled in 2020 and L’Oreal has pledged €150 million to the cause as part of its CSR program, L’Oreal for the Future.