L’Oréal has announced the appointment of Delphine Viguier-Hovasse as Global Brand President for L’Oréal Paris, the first woman to ever take the helm of the French beauty giant’s signature brand, according to a report published by WWD.

Viguier-Hovasse replaces Pierre-Emmanuel Angeloglou, who is said to have joined LVMH’s Louis Vuitton brand. Viguier-Hovasse joined the French beauty giant in 1997, working across a range of brands. For the past four years, she has served as Global Brand President of stablemate Garnier.

Adrien Koskas will step into Viguier-Hovasse’s shoes over at Garnier, effective July 1.

“As the first natural brand in the mass market worldwide, we have a strong responsibility to lead the way in the beauty industry,” said Koskas in a statement, per WWD. “I have the clear ambition to push the brand as the strongest natural brand in the world truly committed to the plant.” -form