Pilavachi Leads L’Oréal at Wavemaker
Alexia Pilavachi has been appointed as the L’Oréal Global Media Lead at Wavemaker, reporting to Alex Altman, the Global Client President and Head of B2B.
Axe gains PETA approval and joins Beauty Without Bunnies program
Unilever’s Axe has gained approval from People for the Ethical Treatment of Animals (PETA). The accreditation will see the deodorant brand join its stablemates on the Beauty Without Bunnies program.
The Estee Lauder Companies appoints Vice President, Corporate Affairs & Communications, UK&I
The Estee Lauder Companies has announced the appointment of Venetia Varney as Vice President, Corporate Affairs & Communications, UK&I.
Augustinus Bader hires ex-Dior Parfums Director to head up marketing
Augustinus Bader has announced the appointment of Jerome Pulis as Head of Global Brand Marketing and Communications. Pulis is best known for his 16-year stint at Parfums Christian Dior, where he held the role of Director of International Communication up until January of last year.
A quantum leap? Guerlain under fire for use of scientific term in skin care marketing spiel
Guerlain has been criticised for the use of the term ‘quantum’ in the marketing material for its newly launched Orchidee Imperiale Gold Nobile. The brand came under fire from social media commentators for its claim that the face cream was ‘born from quantum science’.
Olehenriksen to make Ulta debut
Olehenriksen will hit shelves in Ulta Beauty stores in the New Year. The Scandi skin care brand will be stocked in 700 stores across the US and on the Ulta website.
Christian Louboutin Beauty names Global Makeup Artist
Christian Louboutin has named Morgane Martini as Global Makeup Artist for its beauty arm. The brand noted on its Instagram page that Morgane will ‘bring her talent to express her interpretation of Christian Louboutin glamour’.
Unilever, UEFA Announce EURO 2024 Sponsorship
Unilever and UEFA have announced a sponsorship deal for UEFA EURO 2024™, with Unilever’s Nutrition and Personal Care brands becoming Official Sponsors.
Chanel brings Manchester to a standstill with Metiers D’Art show
It’s official, the north of England has officially been put on the map after Chanel staged its Metiers d’Art event in Manchester. Several road closures were in effect as the French fashion brand constructed an outdoor catwalk in the city’s Northern Quarter leading up to the show.
KFC Spain unveils meme-inspired fragrance, Eau D’uardo
KFC Spain has created a promotional campaign centred around the launch of a fragrance. The scent’s name, Eau D’uardo, was inspired by a viral meme created by the fast food outlet’s marketing team in 2021.
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