UK Consumers Shift to Home-Based Solutions Amid Economic Pressures
British consumers, facing financial pressure, are cutting back on expenses like hairdresser visits and coffee shop purchases.
KFC Spain unveils meme-inspired fragrance, Eau D’uardo
KFC Spain has created a promotional campaign centred around the launch of a fragrance. The scent’s name, Eau D’uardo, was inspired by a viral meme created by the fast food outlet’s marketing team in 2021.
Zara Launches New Hair Line
Zara is entering the hair product market with a new line called “Zara Hair,” developed in collaboration with hairstylist Guido Palau.
Balenciaga takes music into fashion – literally – with NFC chip
Balenciaga is extending its Balenciaga Music project from playlists to its fashion collections with some clever garment tech that allows an exclusive track to be played via a NFC chip embedded into limited edition T-shirts and hoodies.
Mikimoto signs fragrance license agreement with Lalique Group
Japanese jewelry brand Mikimoto has signed a fragrance license agreement with Lalique Group covering a collection of perfumes and crystal editions, stretching through 2035.
KraveBeauty unveils limited edition products with fully traceable tamanu oil
KraveBeauty has launched a duo of products designed to showcase its new commitment to responsibly and sustainably sourced ingredients. The brand ‘hit reset’ on its sourcing practices, aiming to gain full visibility into the process, improve working conditions and contribute to climate resilience.
Kurkdjian revives Baby Dior line
Dior has unveiled its new, re-birthed baby care line. The LVMH-owned brand’s Perfume Creation Director, Francis Kurkdjian has created a new scent for the range, Bonne Etoile.
Hermes keeps its eyes on the prize with eye make-up collection
Hermes has unveiled its first foray into the realm of eye make-up. The French designer’s new range, dubbed Le Regard, comprises a selection of mascaras, eyeshadow palettes and make-up brushes.
Ex-Analysts Launch You’re Looking Well
Former financial analysts, Joe Bloomfield and Anthony Plom launched skincare microbiome brand You’re Looking Well.
Estée Lauder Announces New Paris Atelier to Boost Fragrance Innovation
The Estée Lauder Companies (ELC) is opening an Atelier in Paris following a 40% increase in fragrance sales since 2019.
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