Amorepacific Rebrands to AP
Amorepacific has rebranded to AP.
Sweeney Becomes Laneige’s Global Ambassador
Sydney Sweeney has been appointed as the global brand ambassador for Laneige, expanding her role from being the brand ambassador for Laneige US.
ASA Rules Against Rimmel Ad
The Advertising Standards Authority has ruled that Rimmel’s school-themed makeup advertisement was irresponsible for implying that makeup is necessary for school success.
Dior names Jay Chou Global Ambassador for Fashion
Dior has drafted in Jay Chou, as its next Global Ambassador. The Taiwanese pop star, who has just completed his Carnival world concert tour featuring costumes designed by the French fashion label, is the first Mandopop artist to take up this coveted role.
Kuala Lumpur Hosts SEPHORA’s Debut 3D Interactive Show
SEPHORA Malaysia is introducing the ‘Unwrap Their Beautiful’ campaign for the holiday season, featuring an interactive 3D showcase on large screens in the capital city.
Shiseido exhibits generative art collection at Miami Art Week
Shiseido has opened a generative art exhibition at Miami’s Art Basel fair. The J-beauty brand is displaying 1.872 works produced by autonomous systems to commemorate its founding year.
LG H&H Expands Makeup in Japan
LG H&H Co. announced plans to increase marketing for its makeup brands “Glint by VDIVOV” and “Freshian” in Japan.
Chanel Wonderland opens at Incheon Airport
In collaboration with Chanel, Shinsegae Duty Free has announced the opening of the largest mega-beauty podium in Asia duty-free. Chanel Wonderland, as the stand has been named, made its debut at Incheon International Airport’s Terminal 2.
Mikimoto signs fragrance license agreement with Lalique Group
Japanese jewelry brand Mikimoto has signed a fragrance license agreement with Lalique Group covering a collection of perfumes and crystal editions, stretching through 2035.
The Estee Lauder Companies and Nykaa announce winners of Beauty&You Awards
The Estee Lauder Companies and Nykaa have announced the winners of their 2023 Beauty&You Awards in India.
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