Tarte Cosmetics marks 25th anniversary with Kindness Tour
Tarte Cosmetics has announced that it will mark its 25th anniversary with global, year-long tour featuring charity-driven activations in 25 cities to giveback to the communities that have contributed to the brand’s success.
Native debuts whole body deodorant
Native has announced the launch of a line of deodorant sprays and sticks designed to offer odor protection for the whole body. Offering 72-hour freshness all-over, the products are designed for use on underarms, chest, underboob, privates and feet.
Burt’s Bees and Hidden Valley Ranch lip balm collab sells out in record time
First KFC, then Girl Scout Cookies and now Hidden Valley Ranch has bought its signature flavors to the beauty sphere. The salad dressing brand teamed up with Burt’s Bees to launch a limited edition range of lip balms based on the classic flavors of its Ranch, Buffalo Sauce, Crunchy Celery and Fresh Carrot sauces.
Schwarzkopf names Modern Family star Sofia Vergara as Global Ambassador
Schwarzkopf has named Sofia Vergara as Global Ambassador. The actor, best known for her role in Modern Family, will front the Henkel-owned brand’s What story will you tell? campaign this spring.
Pamela Anderson named as Co-founder and owner of Sonsie Skin
Minimalist skin care brand, Sonsie Skin has announced that Pamela Anderson will join the brand as Co-founder and owner. Together, the brand and Baywatch star will reinforce and amplify the brand’s commitment to crafting skin care solutions that embrace the individual.
Kim Kardashian to relaunch make-up range
Kim Kardashian has revisited her color cosmetics offer and is poised to relaunch her make-up line under the Skkn by Kim banner. The range is said to build upon her previous two make-up collections, drawing on the reality TV star’s extensive experience of near-daily glam throughout her 20-year career.
Debut launches first beauty brand, Deinde to tackle ‘inflamm-aging’
L’Oreal backed incubator, Debut has unveiled its first beauty brand. Deinde as the new line has been dubbed is a skin care line comprising three products aimed at addressing trending concern, ‘inflammaging’.
Keratase names Sydney Sweeney as Global Ambassador
Keratase has named Sydney Sweeney as Global Brand Ambassador. The White Lotus star is poised to appear in two high-profile releases this year and is popular among Gen Z and millennial audiences.
Lancôme names Joy Sunday Global Ambassador
Lancôme has announced the appointment of Nigerian-American actor, Joy Sunday as Global Ambassador of the brand. The Wednesday star joins fellow faces of the L’Oreal-owned brand Emma Chamberlain, Amanda Seyfried and Julia Roberts.
NYX to make Super Bowl debut
L’Oreal’s NYX Professional brand is celebrating its 25th anniversary with its first Super Bowl commercial. The 30-second ad will showcase the recently launched Duck Plump Extreme Plumping Gloss.
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